LOOK ANNOUNCED NEW MOBILE MULTI MEDIA

Toronto, Ontario and Montreal, Quebec, April 2006 -- Look Communications Inc. (TSX Venture: LOK) announced today that the town of Milton, Ontario, is the first entirely mobile city in North America.

At Look’s head office and broadcast centre in Milton, Look has launched the first stage of its Mobile Multi Media (“M3”) network for Ontario and Quebec. With Look’s spectacular combination of assets including a broadcast license, significant spectrum, technology using DVB-H and intellectual property and know-how, the Company has launched the Look Mobile Multi Media M3 Van with live TV to four separate headrests so that each passenger can watch individual “live” video and listen to audio channels.

This live TV should not be confused with the streamed, slow-framed TV presently being offered by cellular carriers in Canada.

“The cell phone TVs are not receiving broadcast quality, live TV since their networks were not built for broadcasting. The cellular networks are unicast networks (one-to-one) with limited capacity for quality mobile TV”, said Gerry McGeoy, Vice Chairman and CEO of Look Communications Inc. “Look’s mobile TV has the advantage of a live, broadcast network (broadcasting to an unlimited number of customers) with content and program available to Look under its broadcast license.”

Both the USA and even more so Canada are far behind the real live mobile TV services presently being offered in Korea and Europe. The cellular operators throughout Europe and the US are realizing that their cellular networks are not sufficient to offer real time TV and that their infrastructure is woefully unprepared for mass market delivery of video over the internet on their network. The cellular company’s switched network – its “unicasting network” as well as their limited access to spectrum are problematic to them when offering mobile TV with the same quality as the customer receives at home.

Canadian customers have clearly shown that they are willing to pay for “mobility” and “personalization” and will not tolerate the inferior quality of streamed, limited content TV presently offered by cellular providers.

“Watching TV at 15 frames per second (fps) will not be tolerated by mobile customers. Mobile customers want mobility, personalization and internet.”
Customers must have the choice of TV content that they receive at home on their mobile devices. Mobile TV must not be inferior to the traditional “appointment” TV customers have come to accept at home.

A Mobile Multi Media network will consist of two networks – a broadcast network and a broadband network. The broadcast network will allow for the mass distribution of content, information and entertainment regardless of how many customers are receiving and listening. It will also allow for 2-way access to the internet and all the resulting applications such as VoIP, web casting, search engines, etc. “In Ontario and Quebec, what is presently brought into your home on your computer, TV, stereo or phone, will soon be available in your hand”.

Look’s new mobile TV will just be the first application for this new Mobile Multi Media M3 experience and will be followed with mobile broadband.
These new Mobile Multi Media networks operating in Korea being developed in the Far East and Europe are finally bringing customers what they want, when they want it and where they want it – in their hand – “personalized”.

Similar networks are being built in the United States by organizations like Modeo, a Crown Castle subsidiary, and Qualcolm. Technology is not the issue – there are choices. The real issues remain content, the ability to broadcast and the necessary spectrum to provide Mobile Multi Media – M3

Look, with its unique combination of a broadcast license, approximately 100 MHz of spectrum and DVB-H knowledge and understanding, is positioned to offer Mobile Multi Media - M3, right now in a moving vehicle and then in the customer’s hand. Hand sets are presently being developed and, to the disappointment and dismay of the cellular providers, the cell phone is not the only appliance being developed. There are numerous device manufacturers planning to enter this market.

Look’s services and network will be device agnostic. Some of our focus groups have indicated that they would like to have a separate Mobile Multi Media device and not necessarily on have it in the phone.

Customers will be able to decide themselves whether they would like to receive Mobile TV on their phone, then laptop, then computers, their personal video recorders or other devices currently under development.

The introduction of Mobile Multi Media - M3 to the Canadian broadcast and communications industry will change the environment and historic relationships forever. M3 will also change the business models for cable companies who will no longer be able to charge premium for aggregation – subscribers will chose what they want, when and where they get it.

For broadcasters, M3 will no longer be able to dictate either the time or location of its viewers and the advertiser will wonder why they are still using broadcasters for aggregation. For advertisers, they will now pay more for mobile access to specific customer’s’ handhelds, rather than to the home. And pay a further premium when that handheld permits an interactive response.

But M3 will mean the most to the customer. The customer will now have mobile, personalized M3 choice. They will watch / receive TV, audio, information, or entertainment whenever, wherever and however they want. Just as the “Death by Long Distance” was announced in advance of the com …..ization of the long distance market, and no one dealt with this until it was upon the providers, so M3 heralds the “Death of Cellular” – not that it is going to go away or reduced to low cost, but the cellular market will become a commodity and with a mobile broadcast and broadband network in the hands of the customer will result in others starting to pay for the VoIP or voice service being offered just as EBay is offering free voice with its Skype to its customers.

Broadcaster, advertisers, cellular and cable providers will be required to adjust their historic business models. Those that do not adjust will suffer for either their arrogance or their tardiness.

Content providers, USA networks, search engines and others will start to go directly to the consumer’s hand or mobile device. They will make individual services and programs available to be personalized directly to the customer. Advertisers will start to go directly to both the content providers and the customer. The advertisers will reward the customers with free or low cost services so they can establish a direct, one to one relationship, rather than the conventional advertising model of one to many, where the networks like NBC, CBC, CTV, ABC, etc, receive the cash or advertising dollars. Advertisers will hang on to the cash spoils from broadcasting and/or pass it on to the customer directly.

Dissemination will be the new religion of the M3 world targeting individual customers rather than households will now start to be the focus of the advertiser and broadcaster. Why should broadcasters choose what we see and require us to watch it at home or download it from the internet for another day. Just broadcast it and the customer can decide with his M3 device if he watches it, records it, stores it, interacts with it and the time and location will be the customer’s choice, not the broadcaster’s choice.

“Massive Passives” as TV viewers are referred to in a recent TBM report are becoming the “active mobile” customers advertisers want. M3 opens up the potential for people and companies, never before in the business, to deal both directly and interactively with the customer. Today, for an example, Yellow Pages in Canada will no longer just be an advertising model. It can now become a Broadcast-Broadband mobile company that receives advertising dollars, user/member fees, and participation fees. The M3 provides media’s like Yellow Pages with real time, personalized, mobile, interactive, ever changing data bank rather than its present once per year printing of a book. Yellow Pages will want more from its advertiser, users and electronic tenants than it is presently receiving from its “in print advertisers. How this model eventually works out is only limited by the imagination of the advertisers / service suppliers or the Yellow Pages management.

The cable and satellite companies must change their business model or they two will become a “commodity business”.

The toughest part of M3 will not be content or rights management – those with broadcast licenses have both those under agreement and those that don’t will use the broadband network of M3.

The Canadian broadcasters, cellular service providers, Canadian content/aggregate providers, and M3 network providers must develop a new business model and for those that refuse to come to the table, they will be left behind without the business they have today. The arrogance of those who own the content, who owns the networks and who owns the customers must be left in the Bargaining room door.

The new Canadian business models will be hybrid business models with integration of relationship networks, advertisers and customers.

The Canadian Broadcast industry is about to go on steroids.
The Canadian Content /Aggregators monopoly is drawing to a close.
The Canadian Cellular industry is about to be commodized and become another application and no longer a single company.

About Look Communications Inc.

Look delivers a full range of communications services, including high-speed and dial-up Internet access, Web applications, digital television distribution and superior customer service to both the business and residential markets across Canada. In addition, Look provides a number of value-added services to meet its customers' needs, such as Web hosting, domain name registration, Web mail, parental filters and virus scanning. Look's web site may be found at www.look.ca.

About Unique Broadband Systems, Inc.

UBS is a publicly listed Canadian company that has investments in a technology company and a 51% economic interest in Look Communications Inc. With its licensed spectrum through its affiliate, Look Communications, UBS is a Canadian digital television broadcaster and broadband wireless service provider. The Company’s web sites may be found at www.uniquebroadband.com and www.look.ca.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

For further information: please contact:
Peter Block
NATIONAL Investor Relations